Welcome to my brand new website and the reveal of my brand new – or at least majorly improved – business.
New site. New, clear mission. New ways to help you to pursue family, finances, and freedom.
This business rebrand comes after five months of work and conceptualization. It’s a major step for me and showcases how far I’ve come and where I hope to go in the future.
You’ll notice that my beloved BudgetBlonde.com is gone now (may it rest in in cyberpeace) and that I am now representing my business as myself – Catherine Alford.
This change represents so much to me and it’s a big step of leaving things behind and embracing a new and improved blogger identity.
You might be wondering why I did this and what ignited this change. If so, here’s a recap:
The Idea to Rebrand
It was my mentor, Farnoosh, who first brought up the idea of rebranding my business. During a call with her, we were talking about how to improve my business so I could get more lucrative partnerships. As part of the answer, she asked, “How would you feel if BudgetBlonde didn’t exist anymore?”
That question scared me, but Farnoosh is someone I look up to very much. She is a seasoned personal finance expert who has been on TV and in print media hundreds and hundreds of times. If anyone else had asked me that, I would have said talk to the hand, crazy…but because it came from Farnoosh, it was worth considering.
Obviously, because I built BudgetBlonde.com from scratch to a full time business, I didn’t want to let it go. I mean, I started with a blog hosted on blogspot with a header I made in Microsoft Paint, so the the road has been long, but we’ve always improved and made things better as time has gone on.
Ultimately, as much as it scared me, the thought of leaving behind BudgetBlonde also intrigued me, so I told her I would sleep on it.
Finding a Reason for a Rebrand
I put my heart and soul into BudgetBlonde. I worked on it for countless hours for years and years. Friends and family members called me BudgetBlonde. I became the brand. There was no separation between who BudgetBlonde was and who I was so why would I ever consider re-branding it into something else?
Well, I asked myself that same question and it wasn’t long before the universe started showing me that it was time to move on.
Basically, there came a point where the BudgetBlonde brand started holding me back. I started working with an agent in New York who connected me with some corporate clients. We were speaking about creating content for prices I didn’t even know bloggers could make. I was excited, but deal after deal fell through.
When I asked for feedback, I learned that the BudgetBlonde brand wasn’t coming across as smart, sophisticated, and business savvy like I was in person. My writing samples were good, but the fact that I was connected with something called BudgetBlonde didn’t quite fit what many of them were looking for nor did it really fit me, which was hard to realize.
Somehow, along the way, the appearance, tone, and even colors of my blog didn’t match up to the new mission of my business. It just didn’t go with the businesswoman I’ve become. So, I decided to clarify my message and the way to do that, I decided, was to rebrand.
Defining a Mission
The first step I took in the rebrand was defining my mission and my primary goal, the reason I was put on this Earth, if you will. So, you know, #nopressure.
Longtime readers knew my story – a girl who left a job to move to the Caribbean and was so broke she started writing articles for $10 a pop…a move that slowly grew and expanded until I was making enough of an income through writing for blogs to become self employed, stay home with my twins, and support my husband throughout his medical school career.
Through many struggles, ups, and downs, my experiences have created a new story and in many ways a new woman who is devoted to helping families, especially moms, take control of their finances, develop confidence with money, and start badass businesses of their own so they can spend more time with their kids.
This idea – this mission and passion of mine – evolved slowly over time. I realized the name BudgetBlonde harkened back to my earlier graduate school days and my days as a young newlywed where I would find furniture in thrift stores and spray paint it yellow.
There’s absolutely nothing wrong with that – in fact, there are bloggers who make multiple six figures from writing about exactly that – but my mission and goals here have changed. My business/blog isn’t really about me anymore or my adventures. It’s not about the blonde girl who loves to score a deal or find furniture on the side of the road.
This blog is now more about you and showing you the path to creating wealth through incredible work ethic, creativity, and grit using my own story as a lens to prove it can happen. I couldn’t be more excited about this new platform and I do believe it will help my business to grow even more now that it portrays me in the way I want to be seen – the way I truly am now.
Please, if you will, take some time to look around. There is a new intro video on the front page, a speaking demo video, finally a list of amazing resources, and just phenomenal graphics throughout. I love how the site moves and appears as you click on the different pages and scroll down. I am just completely obsessed with it, and I told my web designer, Liz Theresa, that it looks like a $10,000 website. She really outdid herself, and I highly recommend her work.
If you see anything on this site that needs fixing or updating, please just let me know. My guess is that moving six years of work through cyberspace might produce a glitch here or there, so bear with us as we find them and work out every kink. Until then, I’d love your feedback on the design, layout, new clover logo, colors, etc. It’s been a long time coming, and I’m so thrilled to share this update with you.
Thank you for your support of BudgetBlonde over the past six years and your continued support of this new venture for many years to come.